Business

Seagram’s Royal Stag BoomBox returns for its third edition, blending Bollywood's iconic melodies with contemporary hip-hop beats. With this season being produced by Mirchi, the immersive music festival showcased its upcoming lineup at an exclusive media preview in Mumbai on January 14th, 2025. This unique cultural fusion continues to redefine the intersection of traditional and modern Indian music, embodying the brand's 'Living it Large' philosophy. Music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together Bollywood's timeless melodies with hip-hop's raw energy, creating the original sound of today’s generation, Generation Large. The festival’s unique format creates a distinct sound that resonates with today’s youth – a tribe that mak...

Continuing its commitment to the nation’s ‘Skill India’ and ‘Make in India’ missions, Toyota Kirloskar Motor (TKM) has announced the launch of its 67th Toyota Technical Education Program (T-TEP) and the “Scholarship program for Technical Education and Recognition” [STAR] initiative under T-TEP at Government Industrial Training Institute (ITI), Aizwal, Mizoram. Reaffirming TKM’s unwavering commitment to fostering skill development and enhancing employability opportunities across the area. The initiative is a collaboration between TKM, the Government of Mizoram, and dealership partner Zote Toyota, underscoring their shared commitment to enhancing youth employability and fostering skill development. The launch event was graced by Chief Guest Mr. Lalnghinglova Hmar, Minister of State - Lab...

Vi is excited to announce its collaboration with Shemaroo to live-stream the iconic MahaKumbh Mela, one of the world’s largest spiritual events, from 13th January to 26th February 2025. With an expected footfall of over 40 crore pilgrims, the event will be streamed on the Vi Movies & TV App and Vi App, offering users live coverage of key moments such as the Shahi Snans, Akhara processions, and Ganga Aarti. Vi customers will also have access to exclusive content, including interviews with saints, cultural performances, and behind-the-scenes stories. This initiative highlights Vi’s commitment to leveraging technology to make significant cultural and spiritual events accessible to millions. With the growing demand for local and spiritual content, particularly in Tier 2 and Tier 3 citi...

Celebrating 20 iconic years, the adventure reality juggernaut MTV Roadies is all set to bring to fans its boldest and most unpredictable season yet— MTV Roadies Double Cross! The landmark season of the legacy show raises stakes higher, in a world where betrayal lurks around the corner, trust is rare, and every move is a double-edged sword. This season, fans will be treated to an adrenaline-fueled journey. Hero Karizma MTV Roadies Double Cross co powered by Avvatar Sports Nutrition and POCO, premieres on 11th January, every Saturday and Sunday at 7 PM on JioCinema. Rannvijay Singha shared his excitement saying, “MTV Roadies has always felt like home to me and being part of this milestone season is truly special. With the Double Cross theme, fans are in for the most intense and unpred...