Business

Honda India Foundation (HIF) marked a significant milestone today with the valedictory ceremony of Project Buniyaad in Shillong, Meghalaya. The event, held at Don Bosco Technical School, Laitumkhrah, was graced by Shri Ramkumar Sathurappan, IAS, Executive Director of the Meghalaya State Skill Development Society, as the chief guest. The ceremony celebrated the completion of the training program, where 30 beneficiaries received job letters, opening doors to new employment opportunities. Launched in December 2024, Project Buniyaad was a collaborative effort between HIF and local government authorities, ensuring its smooth execution and maximum impact. Project Buniyaad, which began in February 2024, focuses on equipping unemployed youth from marginalized communities with skills for the...

Ahead of the festive Bihu season, Philips has launched its ‘Steam It Up’ campaign in Northeast India, introducing the Philips STH5000 Handheld Steamer as the ultimate style solution for celebration-ready outfits. Featuring regional icons Aimee Baruah, Nishita Goswami, and Barsharani Bishaya, the campaign positions the handheld steamer as an essential tool for quick, crease-free touch-ups on traditional and contemporary ensembles. With a swift 30-second heat-up time and a powerful 24g/min steam output, the Philips STH5000 is designed for convenience, especially for delicate fabrics like the Mekhela Chador and silk kurtas. Nishita Goswami also visited top regional retailers, Electrocity and Maitree, to showcase the product’s ease of use and festival-focused appeal. Pooja Baid, Chief Mark...

JK Tyre& Industries Ltd., a pioneer in India’s motorsport landscape and a leader in the tyre manufacturing sector, is set to transform streets across the North-East into arenas of speed and celebration with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control.” The tour, taking place from April 12 to 22, will cover Kohima, Aizawl, Shillong, Guwahati, and Gangtok—bringing the pulse of professional racing closer to the people. The festival will feature adrenaline-pumping displays—Formula 4 and Wolf cars, drifts in Lexus and BMWs, and stunts on Superbikes—highlighting the performance of JK Tyre’sLevitas Ultra range. From 9-year-old karting prodigies to seasoned racers, the event is a celebration of talent, community, and brand passion. The rising popularity of ...

Toyota Kirloskar Motor (TKM) today announced a comprehensive feature upgrade to its popular Urban Cruiser Hyryder, reinforcing its commitment to safety, comfort, and customer-focused innovation. Celebrated as India’s first self-charging strong hybrid electric SUV, the Hyryder has crossed the milestone of 1 lakh units sold. The latest enhancements include structural reinforcements, six airbags as standard across all variants, and the addition of an electronic parking brake in select automatic versions. A new 6-speed automatic transmission replaces the earlier 5-speed manual in the AWD variant, further improving performance. Comfort and convenience have been significantly upgraded with ventilated front seats, an 8-way power-adjustable driver seat, rear door sunshades, ambient lighting...