Business

Johnson’s Baby has unveiled its latest digital campaign featuring Bollywood’s celebrated father-daughter duo, Anil and Sonam Kapoor, to emphasize the science behind baby eye care. The campaign highlights that babies blink less frequently than adults, making their eyes more vulnerable to external irritants. https://www.youtube.com/watch?v=sCFKEyF57L4 Conceptualized by DDB Mudra, the ad film showcases a playful staring contest between Anil Kapoor and a baby, creatively demonstrating the need for gentle skincare. Johnson’s Baby, a pioneer in baby care, was the first to introduce its No More Tears® formula, ensuring irritation-free cleansing from Day 1. The brand will amplify the campaign through influencer collaborations and retail activations. Manoj Gadgil, VP Marketing at Kenvue...

As cricket fever grips the nation, Vi has introduced new prepaid recharge packs to ensure uninterrupted match streaming for its customers. The telecom operator is offering bundled free subscriptions to JioHotstar, along with high-speed data benefits, to enhance the viewing experience. Vi’s latest offerings include three new recharge packs tailored for cricket enthusiasts: ₹101 Pack: Provides 5GB data with a three-month JioHotstar (Mobile) subscription. ₹239 Pack: Includes unlimited calls, 2GB data, and a one-month JioHotstar (Mobile) subscription, valid for 28 days. ₹399 Pack: Offers unlimited calls, unlimited data from 12 AM to 12 PM, an additional 2GB daily data, and a one-month JioHotstar (Mobile) subscription, valid for 28 days. Additionally, Vi has a range of existing ...

Marking World Forest Day and World Water Day, Toyota Kirloskar Motor (TKM) reiterated its commitment to environmental sustainability, aligning with the Toyota Environmental Challenge 2050 (TEC 2050). The initiative aims to minimize environmental impact while fostering a net positive effect on ecosystems through afforestation, water conservation, and sustainable resource management. At its Karnataka facility, TKM follows a robust ‘4R’ water strategy—Reduce, Reuse, Recycle, and Recharge—achieving 89.3% of its total production water needs through recycled water and rainwater harvesting. The company has also developed rainwater storage ponds with a 51,000-cubic-meter capacity and 18 groundwater recharge pits, progressively moving toward a Zero Liquid Discharge plant. Additionally, afforestati...