Regulatory reforms can reshape India’s tobacco market: PMI’s Frederic De Wilde
Frederic De Wilde, President SSEA, CIS & MEA Region at Philip Morris International (PMI), has called for progressive regulations to enable science-backed, less harmful alternatives to smoking in India. Speaking at the Times Group ET NOW Global Business Summit 2025, De Wilde highlighted that despite 300 million tobacco users in India, with 100 million smokers, scientific innovation can transform public health outcomes.
“The biggest challenge for any evolving industry is regulation. Science and technology are redefining the tobacco sector globally, but to create long-term impact, policies must reflect modern realities and innovation,” De Wilde said. He emphasized that regulatory modernization could accelerate industry transformation, encourage investments, and position India as a key...










