Vi empowers everyday Indians with ‘Vi Finance’; Shillong youth welcome new-age digital banking
For millions of Indians navigating personal finance, Vodafone Idea (Vi) has introduced a new lifeline — Vi Finance, a digital platform within the Vi App that puts loans, fixed deposits, and credit cards just a few clicks away. Launched in partnership with Aditya Birla Capital, Upswing Financial Technologies, and Credilio, the service is tailored to make financial tools more accessible, especially for first-time users.
The platform allows customers to secure personal loans starting from ₹50,000, invest in FDs with up to 8.4% interest, and apply for credit cards from trusted banks — all through a paperless, digital process that removes traditional banking barriers.
Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital so...









