Britannia NutriChoice has forayed deeper into India’s growing health-tech economy with the launch of NutriPlus, a mobile wellness tracking app designed to democratize health monitoring. Developed in partnership with Aktivo Labs, the app represents a strategic move to align the brand with rising consumer demand for accessible, tech-driven wellness solutions.
The NutriPlus app, activated by scanning any NutriChoice biscuit pack, eliminates the need for expensive wearables. With over 1.5 lakh user sign-ins in just one year, the app captures lifestyle indicators—steps, sleep quality, fibre, and water intake—consolidated into a single NutriScore. Metrics indicate meaningful behavioral changes: a 10% rise in steps, 16% increase in exercise time, and an average 22-minute improvement in sleep duration.
According to ArchanaBalaraman, GM – Marketing, Britannia, “NutriPlus has made wellness tracking simpler for everyone… enabling small but impactful lifestyle changes.” By integrating customized diet plans, NutriPlus strengthens Britannia’s positioning in the consumer wellness ecosystem, bridging food and digital health in one platform.