Bajaj Finance Ltd. recorded a 27% year-on-year increase in festive season loan volumes, disbursing approximately 63 lakh loans between September 22 and October 26, 2025.
The non-bank lender attributed the surge to GST reforms and personal income tax changes that boosted consumer purchasing power. Notably, 52% of the 23 lakh new customers acquired were first-time borrowers, advancing financial inclusion efforts.
Chairman of Bajaj Finance Limited, Sanjiv Bajaj highlighted a premiumization trend, with consumers upgrading purchases despite lower average loan sizes. TV financing showed clear evidence: 71% of financed televisions were 40-inch screens or larger, up from 67% last year. Lower GST rates on TVs and air-conditioners enabled customers to reduce loan sizes by 6% while purchasing higher-quality products.
The company serves 110 million customers through digital platforms and 239,000 distribution points across 4,200 locations nationwide. Loan values increased 29% year-on-year during the festive period.