Annapurna Ghee, the Northeast’s highest-selling ghee brand for over 70 years, is making strategic moves to expand across India. Known for its rich aroma, ‘danedar’ texture, and authentic taste, the brand has been a symbol of purity and trust for more than three generations. Annapurna Group aims to consolidate its stronghold in existing Eastern and Northeastern markets while gradually entering North India, with plans for a PAN-India presence.
The company has appointed Shehnaaz Gill as the brand ambassador for Annapurna Cow Ghee, reinforcing its promise of purity and reliability in a region where food traditions are deeply rooted. Every jar is crafted through stringent quality processes, from sourcing premium raw materials to advanced processing and packaging, maintaining the brand’s hallmark authenticity.
In Shillong, Annapurna Ghee enjoys robust consumer loyalty, with retailers reporting steady sales driven by households seeking trusted, high-quality products for everyday cooking and festive occasions. Market surveys indicate growing awareness and preference for Annapurna’s offerings, making Shillong a key contributor to the brand’s Northeast revenue. Beyond ghee, Annapurna Group has diversified into fruit beverages, ready-to-eat gravies, pickles, jams, edible oils, and premium sauces, positioning itself for sustained growth in India’s evolving food and beverage sector while catering to the tastes of modern consumers.