Johnson’s® Baby, a pioneer in baby skincare, has unveiled its latest television campaign, “Irresistible Cheeks,” under the broader umbrella of “Protection Pehle Din Se” (Protection from Day One). The campaign, featuring Bollywood stars Anil Kapoor and Sonam Kapoor, showcases the brand’s commitment to leveraging technology and innovation to provide the best care for babies. The heartwarming film, conceptualized by DDB Mudra and produced by Flirting Vision, captures a playful interaction between a grandfather and his adorable grandchild. The story unfolds from the baby’s perspective, highlighting their resistance to having their “irresistible cheeks” pulled. Sonam Kapoor then reveals the secret behind the baby’s soft and smooth skin – Johnson’s baby cream.
“A newborn’s skin is 30% thinner compared to adults and loses moisture faster,” said Manoj Gadgil, Business Unit Head-Essential Health & Vice President Marketing at Johnson’s® Baby. “Our new campaign emphasizes the crucial role of moisturizing a baby’s delicate skin from day one to maintain its softness and prevent dryness.”
In Shillong, Johnson’s Baby’s new campaign resonates with the growing emphasis on health and wellness among parents. The brand’s commitment to leveraging technology and innovation to develop effective skincare products aligns with the preferences of Shillong residents, who are increasingly seeking modern and reliable solutions for their children. The campaign’s focus on protection from day one is also likely to appeal to Shillong parents, who place a high value on preventive healthcare.