Vi Launches Campaign Celebrating 100,000 New Towers
Vodafone Idea Limited (Vi) today announced a significant milestone in its network expansion journey, adding more than 100,000 new towers across India within the first six months of FY24-25. This strategic enhancement underscores Vi’s commitment to delivering superior connectivity and expanding its 4G and 5G footprint nationwide. In line with this achievement, Vi launched an innovative campaign featuring “Netties,” animated mobile tower avatars portrayed as a cricket team, symbolizing the brand’s network strength and agility during the IPL season. Developed by Ogilvy India, the campaign includes two TV commercials running across multiple platforms including TV, OTT, radio, and social media.
Vi has successfully rolled out 5G services in Mumbai, Chandigarh, and Patna, with plans underway ...










